Many home remodeling sites recommend contractors based on reviews alone. At BuildZoom, we use a variety of indicators to identify who the best contractors are, including analyzing millions of license data, checking a company’s standing with the Better Business Bureau, and vetting their work history.
Home Quality Remodeling to learn more about their business and what it takes to become a top contractor on BuildZoom.We interviewed Ron Poliker and Shay Philosoph of
Tell us a bit about yourself and your business
Ron: In 2016, I left my position as a project manager at a medium-sized home remodeling company to create a boutique business that wouldn’t compromise quality and customer service for quantity of projects. In April of 2017, I acquired the Concord-based company Home Quality Remodeling and have since offered custom home, addition, and remodeling services in the Bay Area. This year, we plan to expand with a new office serving the San Jose area.
What kinds of services do you offer?
Ron: As a general building contractor with a class “B” license, Quality Home Remodeling is able to complete any kind of residential work, from bathroom and kitchen remodeling, foundations and retrofit work, to flooring and roofing. While we are mostly focused on residential construction, we also take on some commercial projects.
What makes your business stand out?
Ron: Unlike many businesses that take a mass approach and bid on all projects regardless of budget or time constraints, Home Quality Remodeling prides itself in taking on projects that are a good fit and building strong partnerships with homeowners. Sometimes setting yourself up for success means declining projects that are too far away to monitor effectively, and putting in the extra effort to have a dedicated team for each project.
We don’t shift contractors from one job site to another because people don’t want to see the team change all the time. This is another way we build rapport with our customers.
How did you come across BuildZoom and what was your initial experience like?
Shay: A friend recommended that I check out BuildZoom, so I claimed HQR’s profile. My first question was, how can I get projects on BuildZoom? I began talking with Mykle, our contractor relations manager to discuss what we needed to do. We began to connect with good projects and homeowners through BuildZoom, and as we reported our hires, received more and more projects.
In less than a year, you’ve become one of the top-ranked contractors in the Bay Area. How were you able to raise your BuildZoom Score and grow your business?
Shay: First we completed the checklist of things BuildZoom suggests to optimize our BuildZoom profile like adding photos and answering questions. We started building slowly, and our score increased.
Ron: When we began in April, we were working on jobs that were 15K, 20K. We now have 3, 4, 5 million dollars worth of jobs. We didn’t enjoy working with leads from other sites because the customers were less serious and there would always be multiple contractors already there when you showed up at the house. BuildZoom customers are pre-qualified and are ready to go. Once we built up our score, we focused on receiving more reviews and improving our closing ratio.
At HQR we believe in karma, and as we reported more hires, we began to get more and more quality leads through BuildZoom.
What other things have contributed to your success as a business?
Shay: The bottom line is that we care about the customers more than we care about ourselves. There are always problems and unforeseen obstacles, but we always fix it and just get it done. There are many contractors that won’t do that. As a boutique company, we make sure we respond quickly through text, emails, and calls.
Other than that, it’s important to pick and choose the projects that are a good fit for you. It’s important to respect the client’s time, but the client should also respect the time of the contractor.
What advice do you have for homeowners to make sure their project is successful?
Ron: One thing a lot of homeowners don’t realize is that I am selling a scope of work that will lead to a new kitchen or a new addition – it’s not like buying a product like a car.
So having a clear idea of what you want, what you need, and your budget is absolutely crucial. A new window can take 5 weeks to deliver. Every change can cause a lot of complications downstream, so planning is key.
Finally, don’t just jump into a contract. Do your research, and speak with past clients – especially the ones that the contractor didn’t directly refer you to. Also, it’s more valuable to ask the homeowner what aspects of their remodeling project could have been better, rather than simply asking what was good.